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A-LINK PRINTING, MAILING & MARKETING SOLUTIONS PRESENTS
JUL
13
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jaci Maher
Would you like to add a JUMBO brochure to your order?
 

A larger trifold brochure is a great option to share your story with potential customers. You can use six letter-sized pages to elaborate on your products and services. Space is available for information such as enlightening articles related to your industry or a letter from the owner or CEO.

Introduce prospective clients to your staff by featuring employee photos and a short description of how their individual talents are used to assist customers. Viewing staff photos in a brochure could establish an initial business relationship. Technology allows us to order many products and services online.  Putting a name to a face assures customers they will be communicating with an actual person. Testimonials from satisfied customers can also be a valuable addition to a JUMBO brochure.

In most cases, images in a printed piece is the first element that grasps a reader’s attention. You have space to include attractive images related to your work. For example, service businesses such as landscapers or house painters can feature photos of previous jobs. Before and after photos could also be useful in these industries. Retailers can use a large brochure to showcase their products. Many companies can incorporate charts and infographics to illustrate statistics.

For more brochure content ideas, visit the white papers section of our web site and download the document entitled "Creating Great Content."

Contact A-link Printing & Promotions today and ask customer service about SUPERSIZING your trifold. Cindy, Nicole, Jaci and Karen can offer design and content suggestions so you can give prospects an impressive introduction to your business.

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Idea
Idea of the Week
Nourish Creativity with a Visual Diary
NOURISH YOUR CREATIVITY

Long, drawn-out projects with endless stages and countless revisions can be emotionally and creatively draining. Recharge your creative stores by taking a bit of time every day for pure, no-external-obligation artistic and design endeavors. A visual diary keeps you creative by making a space where you design something new each day that's just for you. Just as a written diary captures your thoughts in words, a visual diary is a place to record your thoughts in a graphical format. It provides a welcome break from your regular work routine and a place for inspiration.

Steps to Succeeding with a Visual Diary

It's easier to begin if you set some parameters. Will you create something daily for a month? Do you prefer to have a theme or to free associate to create? Will you create a paper journal or put your work in a digital format?

Different mediums can inspire different results. For instance, some designers find that working in a graph paper composition book allows them to create well-proportioned designs.

Whether you wish to do a small project a day or to dedicate time to your visual journal on three pre-set days a week, sticking to your commitment is important. Regularity is the key. Even 15 minutes a day freely creating can energize you for more in-depth and restricting projects.

Build daily entries into a series. When a subject, medium, or process excites you, explore it further in future entries. You may find that you create an impressive work over time. For instance, you can experiment with different ways to create motion in a graphic or make a typographical piece of art each day.

Keep energized by sharing what you're doing. Feedback feeds the creative soul. If you're doing a paper journal, take it with you to gatherings to show friends what you're working on. If your medium for the visual diary is digital, you can share it online through Facebook, Flickr, deviantART, or your own blog.

If you miss a day or two, don't feel tempted to give up on the project altogether. Just pick up where you left off. Don't feel you need to do extra entries to "catch up." The idea is to make this a pleasant commitment.

When the month is over, look over what you've created and store the ideas for later. Your design journals can be a great source of inspiration. When it comes time to start a new design project for work, you may find a solution to design problems in your daily visual journal.

Making visual works for no purpose other than to create can help break up the tedium and stress of a professional creative life. Give yourself permission to create just for you for a short time each day. You'll feel more engaged and better prepared in your professional work.

See more great ideas like this!
Click here to visit the A-Link Printing, Mailing & Marketing Solutions - Ideas Collection.
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MARKETING
Marketing Tip
Creative Folding
STAND APART FROM THE COMPETITION

Creative folding techniques not only demand attention but can also entice the reader to open and read your marketing piece. While most people think about the common half-fold and tri-fold techniques used on brochures and pamphlets, we have many creative folding options available that can help your marketing piece stand apart from the competition. Here are a few of our favorite creative folding options:

  • A single-gate fold means the paper is folded inwards on both sides, meeting in the middle, to create six panels (three panels on the front and three panels on the back).

  • A double-gate fold involves folding the paper inwards on the left and right side, meeting in the middle, and then folding it again at the center, creating eight panels (four panels on the front and four panels on the back).

  • A Z-fold involves folding the paper in thirds, in a zig-zag pattern. A brochure with a Z-fold will open like an accordion in the shape of the letter Z.

  • A double-parallel fold means the paper is folded in half twice, in the same (parallel) direction, which creates eight panels (four in the front and four in the back).

  • Accordion folds can be ideal for brochures, making each section a different width as "tabs" for product names or services.

If you have questions about which folding technique is right for your project, our team of experts would love to help. Give us a call or stop by to see some folding samples today!

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Uncommon Product
Foiled-Pressed Cards
ADD CLASS AND HIGHLIGHT THE IMPORTANT PARTS OF ANY MARKETING PIECE

Foil stamping is a creative and affordable way to add class and highlight the important parts of any marketing piece, including business cards, invitations, postcards, greeting cards, envelopes, pocket folders, and much more.

A popular way to accent your piece is to print your company logo or focal message in foil. Foil options include a variety of colors and finishes, including glossy or matte versions of gold, silver, red, green, blue, black, and hologram.

For best results with foiling, be sure to rasterize your text (convert all text to outlines) and ensure the foiling area is no smaller than a 7-point font to ensure that details are not lost. The foil design should layer over a flat color or image since incorporating a copy of the foil into a printed design does not guarantee the desired appearance as the stamp may shift in process.

Please note select paper types give a different appearance to the foil. If you have questions or would like to see foil printed samples, please give us a call or stop by today!

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TECH
Tech Tip
Turn Off Autoplay Videos
REDUCE THE DATA AND BATTERY YOUR SOCIAL MEDIA APPS ARE CONSUMING

If you're looking for an easy way to significantly reduce the amount of data and battery that your social media apps are consuming on your mobile device, here are a few ways to turn off auto-play on popular social media platforms:

Facebook:

  • On iPhone, navigate to the Settings on the top right, then choose Account Settings > Videos and Photos > Autoplay. You can choose whether you want videos to play while using cellular and Wi-Fi, on Wi-Fi only, or never.

  • On iPad, navigate to the Settings on the top right, then Account Settings > Video and Photos > Autoplay and choose your desired setting.

  • On Android, navigate to the Settings on the top right, click Auto-Play and choose your desired setting.

Twitter:

  • On Twitter.com, go to your profile and select Settings > Account > Video Tweets, and uncheck Video Autoplay.

  • On iOS and Android, navigate to the Settings on the top right, then choose Data Usage > Video Autoplay and select Never Play Videos Automatically, or choose to only feature autoplay when using Wi-Fi to save data.

Instagram:

  • On iOS and Android, go to Settings on the top right, select Cellular Data Use, and choose Use Less Data. While Instagram doesn't provide the option to stop playing videos automatically, their “Use less data” option will stop videos from pre-loading. This will help save data and prevent the app from pre-loading the videos as soon as you launch Instagram.

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