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WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
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A Message from Jaci Maher
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Hurry...WRITE this down...
Buy Pens & Get Notepads FREE!
Order 250 Javalina pens for $159 now through September 30th and get 25 customized notepads FREE!*
Only the Javalina pens offer you a guaranteed ultrasmooth writing ink cartridge.
Personalize your Javalina pen with your company logo or slogan. A-Link offers endless design options for your 5"x8" notepad. Submit your own artwork or A-Link can design a proof for you.
Also available:
500 pens, 50 FREE pads for $269*
1000 pens, 100 FREE pads for $519*
*Pens & pads are 1-color imprint. Two color pads are available at an additional cost. Offer expires 9-30-17. Cannot be combined with any other offer.
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Idea
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Printing Considerations for Envelopes
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An envelope can be so much more than simply a covering of some sort for your correspondence. The right envelope can instantly convey a wealth of ideas before its intended recipient even opens it up. The next time you're working on choosing the right envelope for your marketing, keep the following considerations in mind.
Envelopes: The Making of...
Knowing what type of envelope will best fit your needs starts with an understanding of how they're made. Envelopes start as flat paper and go through the envelope conversion process to become an envelope. The flat paper is cut to the right shape, an adhesive is applied to the envelope flap, and the paper is folded and glued to take the final form of the envelope. Printing the envelope after the envelope conversion process is an economical way to purchase envelopes, but limits the design options for the envelopes. Printing the envelope before the conversion process allows for the greatest amount of creativity.
Make Your Envelopes Stand Out
Printing envelopes before the conversion process offers a fantastic way to grab your customers' attention. Try adding some special effects to your envelopes like printing envelopes emblazoned with graphics on the outside, print on the inside of the envelope, or even simply print your envelopes in four-color. Little additions like these can make a huge impact.
Solutions for Differing Budgets
As with any order, it's important to weigh where the cost breaks are and what techniques are more cost effective than others. Large runs of 5,000 or more envelopes could lend themselves to customizing envelopes with engraving, printing and embossing. Even though this process is both more expensive and time-consuming, its costs could fall enough so that the project falls within your budget and you'd get the benefit of an impactful first impression. For smaller runs, the benefit versus cost of customization would need to weighed, since smaller runs of customized envelopes would not be as cost effective.
When Designing Envelopes, Keep Postal Regulations in Mind
Nothing would be worse than a beautiful envelope that the post office won't mail! You'll need to limit the use of both the return address information and any graphics to the envelope's upper left corner in order to meet the regulations of the post office. Also, the envelope's face needs to be left blank. This allows the post office to include any necessary information and provides a place to add the recipient's address. Be sure to double check the mailing regulations or ask before ordering your envelopes.
If printing envelopes after the conversion process, one thing to keep in mind is that when designing your envelopes a clear area of 3/8-inch at the top of a pre-made envelope should be built in to provide the space needed to pull the envelope through the press when it's being printed.
Knowing these considerations prior to making a decision can help you choose the envelope design that best meets your needs and your budget.
Click here to visit the A-Link Printing, Mailing & Marketing Solutions - Ideas Collection.
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MARKETING
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Emotional Intelligence
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EMOTIONAL INTELLIGENCE IS CRUCIAL FOR PROVIDING OUTSTANDING CUSTOMER SERVICE
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Emotional intelligence (the way your emotions affect your thinking and behavior) is crucial for providing outstanding customer service. Research shows that customer satisfaction and repeat business is based on an emotional connection with the salesperson. Therefore, customers who like their salesperson are at least 12 times more likely to purchase again.
Here are a few tips to boost sales by improving your emotional intelligence:
- Become more self-aware of your own emotions. Think about how your emotions have affected the way you react in various situations.
- Take responsibility for your feelings and behavior. When criticized or challenged, rather than taking offense, ask yourself, “What can I learn from this situation?” Likewise, if you hurt someone’s feelings, offer a sincere apology.
- Practice responding rather than reacting. Reacting typically involves an emotional behavior, whereas, responding involves deciding how you want to behave.
- Create a technology-free zone. Avoid distractions from constantly checking your text messages, emails, and voicemails, and give customers your full, devoted attention.
- Take a moment to pause and allow yourself to think before speaking or acting. This can help you manage your emotions and help you be more thoughtful and less emotional when responding to a situation.
- Enhance trust and rapport by increasing your empathy. Practice understanding why someone feels or behaves in a certain way and communicate that understanding to them.
- Schedule some downtime to make to-do lists and reflect on your daily actions (or inactions).
- Be thankful. Take time to acknowledge things that are going well and focus on a positive attitude.
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PRODUCT
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Customer Care Card
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A VERY HELPFUL AND THOUGHTFUL ADDITION TO ANY PURCHASE
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Customer care cards are a very helpful and thoughtful addition to any purchase. Care cards can not only thank customers for their purchase, but they can also include convenient information on your return/exchange policy, your contact information, warranty information, signup information for exclusive discounts and promotions, re-ordering instructions, and much more.
Customer care cards can be designed in any format, ranging from a simple, flat one-sided card to a folded card, or even an elaborate die-cut or foil-embossed card.
As a creative alternative to a card insert, customer care statements could also be created as a sticker to affix directly on your packaging to ensure it gets noticed. Order yours today!
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TECH
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Back Up Your Social Media Accounts
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EASY BACKUP ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS
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Many of us spend countless hours posting on social media, either for professional or personal use. What would happen if one of your social media accounts suddenly disappeared – along with all your pictures and memories? Here are two examples of helpful tools to consider for easy backup across multiple social media platforms:
- Frostbox is an easy, automated daily backup service for social media and more, and offers a protected and encrypted archive of all your photos, contacts, Gmails, and much more, with pricing starting at $6.99/month.
- Digi.me automatically backs up and syncs your posts from Instagram, Facebook, Twitter and several other social media networks to your own secure library on your local drive. You choose which sources to add to your digi.me library, such as social networks, finance or health, and digi.me requests the data from them.
If you need help creating print documents to supplement your social media campaigns, give us a call today. And remember, other printers may be nearby, but nobody comes close.
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Fun
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Take 5 Minutes for Fun@Work featuring
The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
And Here's More Fun@Work!
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An adroit mixture of everyday settings and extraordinary events.
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A selection of articles from the popular consumer guide.
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Practical advice for dealing with issues facing families in today's complex world.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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Printer@Work is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about A-Link Printing, Mailing & Marketing Solutions , visit alinkprinting.com.
Copyright © 2017
A-Link Printing, Mailing & Marketing Solutions 3189 Washington Pike , Bridgeville, PA 15017 412-220-0290
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