Promotional Catalogs & Booklets - Benefits and Use-Cases

Catalogs and booklets are incredible tactile devices to engage with customers. Often, people underestimate this print media channel and lose the opportunity for unique customer engagement. With the help of catalogs and booklets, businesses can strive forward and build customer loyalty. 

Why Use Catalogs and Booklets?

With the recent retail crises and inflation, retailers have been cutting marketing costs by introducing promotional catalogs and booklets while sidelining other channels such as social networks and email. The response rate for printed advertising has been increasing in recent years. Some studies show that the millennial generation is keen on the printed word.

Catalogs allow customers to experience a compelling, tangible message. It offers a refreshing experience separate from the virtual world of online retail. A catalog can be an inviting and creative method to help users view the products. A catalog invitation and booklet can do wonders for your marketing strategy.

Create a Great First Impression

Promotional catalogs, booklets, and other marketing materials are your first impression for your prospects. They can help nurture your business and get you closer to your sale. They are also excellent materials to present at trade shows for prospects. With the help of catalogs and brochures, you can stay ahead of the curve in marketing. 

Catalogs are Great Follow-Ups

80% of sales occur when the customer has made the fifth contact with the prospect. Printed catalogs and booklets are great items for follow-up, especially targeting a local audience. They are excellent marketing materials that you can send out as reminders for your potential audience.

You can also entice people to make second or third purchases with your company if you sell a product or service. Follow-up catalogs and booklets don’t always have to be an an advertisement for your business; they can also be informative, allowing readers to find critical information. 

Adding good information into your booklets and promotional catalogs can be valuable to your audience. As a result your marketing material can add credibility and value to your business. It would be best if you had a good graphic designer and a cost-effective printing company to produce catalogs and booklets. It is not very expensive to make catalogs and booklets, and you can make your promotional material look incredible at a reasonable cost. 

Final Words 

Print media advertising gives your brand the most energy in the market. They allow consumers to dive deeper into your business instead of just scrolling past your Ad or email while using their phones. Readers absorb information printed on paper in a better way. If you want the best printing services for your booklets or catalogs, contact us at A-Link Printing. We provide a one-stop solution for your printing, marketing, and graphics needs.