Leave an Impact with Print Marketing Materials for Tradeshows & Conventions
How do you set your brand apart, especially when you are at a trade show or convention? Create unique printed and promotional items to increase brand awareness, promote your products and services, reach new customers and network with the people you need to grow your business. With the right marketing materials that work collectively together, you are generating brand recognition.
Go above and beyond with your print marketing materials to leave an impact on potential buyers.
Creative ways to leave an impact on potential customers
Lasting impressions start with professionally printed marketing materials. At A-Link Printing & Marketing, we help you find creative ways to leave an impact on potential customers. Bringing well executed print materials to tradeshows and conventions is a great way to enhance your brand image. Persuade your leads and give them valuable information that they can take with them.
Here are some ideas that we love that will leave an impact on potential customers at tradeshows and conventions.
REACH OUT. Before your next trade show or event, print postcards and mail them to prospects who will attend. Provide your booth location and include a special giveaway when somebody presents the card at your booth. It’s a great way to build interest in advance of your show.
ORDER YOUR GIVEAWAYS. A drawing or giveaway is a great way to help your booth stand out, builds excitement, and is a way for you to collect their contact information. Make yourself memorable with customized giveaway items such as t-shirts, tote bags, pens, mugs, water bottles, keychains, flashlights – anything you can imagine.
SPECIAL OFFERS. Make your booth visitors feel important with special offers. With eye-catching postcards promoting your special offer, people are more enticed to purchase your product and have a positive first experience with your brand.
SET THE STAGE. Generate interest with eye-catching displays, banners, tablecloths, tents, signs and apparel – everything you need to stand out from the competition.
REPRESENT YOURSELF. Outfit your team with custom imprinted apparel with many corporate clothing options. Having your team representing your brand is an easy way to build credibility.
BRING SWAG. When people go to tradeshows and conventions, they expect to leave with some fun freebies. Stick your logo on USB drives, tote bags, pens, magnets, notebooks, stadium cushions, and more. People love getting something for nothing. There are plenty of low-cost, useful items that our design team can help you create.
FOLLOW UP. Make it easy to get in touch and facilitate orders with brochures, sell sheets, product guides, catalogs and order forms. Add new prospects to your mailing list and build up the connection using postcards and mailers. Send them home with the message that lasts.
Do more THAN JUST TRADE SHOWS. Show your support, raise awareness and increase publicity at charity events, golf outings, walks and races, fairs and festivals.
Getting your brand out there
Encounter new customers, gain exposure, and increase your brand awareness with tradeshows and conventions. Exhibiting your business at a trade show is an investment, and starts with professional print materials. Showcasing marketing and promotional materials unique to your brand makes your business stand out and gives a greater potential for your company to be remembered long after the event.
Raising brand awareness with key decision-makers matters. Creative use of color, typography, logos, photos, and illustration can dramatically improve the effectiveness of your project. Good design can help create a favorable impression that makes your company and its products stand out in the crowd. Get your brand out there and start building relationships with your marketing materials.
Elevating your print marketing and promotional materials
A-Link Printing and Marketing has the expertise to ensure that your tradeshow booth, displays, and printed materials are professional and customized to your brand.
Here are some of the most popular print items that companies take to tradeshows and conventions.
CONCISE ONE-PAGE SELL SHEETS
Most customers don't decide to buy on the spot. Over 70% of sales are made in the weeks following an exhibition or trade show. One-page sales sheets give potential buyers to think and not feel pressured to make a purchase decision right then and there.
BANNERS, SIGNAGE & BRANDED DISPLAY ELEMENTS
Tell your brand’s story with display elements. Full-color vinyl banners offer a high-impact, hard-to-miss means of getting your message out to the world. Grab attention at events, grand openings, and trade shows. Durable enough to be used inside or outside, banners are a versatile source of marketing muscle.
Though simple, business cards shouldn’t be forgotten about. Small enough to fit in a pocket, yet versatile enough to use anywhere, your designed business cards are the most important piece in your marketing arsenal. effectively designed business cards provide a bold first impression with your prospective customers, and put your contact information right at their fingertips when they are ready to buy.
Notepads are an absolute must-have when it comes to convention print pieces. They are the perfect ninja marketing tool, stealthily getting past defenses and delivering your message every day. Give them away to customers at your next meeting, trade show, or marketing event, and have your message reinforced over and over again.
Design & Print your Tradeshow Materials Today
At A-Link Printing and Marketing, all of our promotional and marketing materials are fully customizable to accommodate your logo, special visual elements and anything else that you are looking for. Our job is to make you look good on paper. Quality printing for any event will help your business make a lasting impression on your potential customers and clients.